5 Signs You Need Help from a Brand Design Agency

Are you concerned that your company’s brand isn’t up to scratch? Sometimes it can be hard to tell if your brand is working for you, or if you’re lagging behind your competitors. Cash-strapped start-ups often opt to design their own brand, without any professional input from a brand design agency and while this may save money in the short-term, it could end up costing you in the long-term.<br

With that in mind, here’s 5 signs that your brand just might need some help from a professional brand design agency.

 

1. Your Message is Confused

If you don’t have a clear idea of who your target audience is, it’s impossible to target them effectively with your company branding. Some businesses want to be everything to everyone in as they desperately try to maximise their potential range of customers. However, this really dilutes your brand and confuses your company message. Accept the fact that your brand cannot be all things to all people. Instead, focus on your core message and how you can best communicate that to your target audience. If you’re having trouble doing this, then it may be time to look for an experienced branding agency in your area.  

2. You’re Envious of Competitors

It’s perfectly normal to regularly compare yourself to competitors. However, you shouldn’t find yourself constantly being envious of others in your industry. Instead, you should use what you like about your competitors to give you inspiration for your own brand design. Ideally, you want to be in a position where you’ve cultivated a brand that accurately conveys who you are AND excites both you and your customers. That way, what your competition is doing is no longer a factor. This won’t just happen on its own. If you want to stop feeling envious of others, you’ll need to seek the advice of a top-quality branding company.  

3. Your Target Market Has Evolved

Businesses and markets are constantly changing and evolving and so too are customers. With growth, it’s natural for your brand to evolve. Sometimes this can lead to a shift in who your ideal customer or target audience is. If your business has expanded your product range or shifted direction, your brand will no longer represent who you are or what you’re about. If this happens, its important to go back to basics and ask yourself – what you’re offering and who you’re offering it to. At this point, it’s worthwhile consulting a brand design agency to make sure you get your rebrand right.  

4. You’re Embarrassed

If your company branding isn’t a source of pride for you and your business, then you should be worried. If you’re embarrassed by your brand and find yourself constantly apologizing for things like your website or business cards, then it’s time you made a change. These are all warning signs that your current branding is holding you back. While you may feel embarrassed, don’t let this hold you back from getting help from a branding expert. Many businesses are in the same position you are.  

5. Your Brand isn’t Converting

This is the biggest warning sign of them all. After all, what’s the point of investing time and money into developing a great brand if it isn’t converting? Ultimately, you’re business needs to generate revenue to survive and your brand plays a big part in that. So, if you’re client list isn’t growing or if your website isn’t converting sales – it may be time to take a long hard look at your brand. Can you relate to any of these warning signs? If so, it may be time to consider getting help from an experienced brand design agency. This could be the first step towards a better future for you and you’re business. So, if you’re business needs a creative design company to spruce up your brand, then get in contact with us today.